Close The Flagship Face-Off: Why the Genesis G90 Outshines the BMW 7 Series
When you’re ready for a new car, especially a full-size luxury sedan, you know you have to check out the heavy hitters. For a long time, names like Mercedes-Benz S-Class and BMW 7 Series were the only ones that came to mind. But things have changed in a big way! Now, the Genesis G90 is here, and it’s not just competing, it’s setting a new Genesis G90 standard for what luxury should be.
At Genesis of West Houston, we believe in giving you the very best. We’re excited to show you why the Genesis G90 is a smarter, more lavish, and all-around better choice than the high-priced BMW 7 Series. Let's dive into the details!
Performance and Powertrain: Smart Power vs. Pricey Options
The heart of any great sedan is its powertrain, and the Genesis G90 comes equipped to impress right out of the gate.
Genesis G90: Standard Excellence
The standard Genesis G90 engine is a 3.5-liter twin turbo V6 that delivers a healthy 375 horsepower and 391 lb-ft of torque. That's plenty of punch for cruising around Houston! But for the ultimate experience, you’ll want the available twin turbo V6 with a 48-volt electric supercharger. This adds a boost that bumps power up to 409 horsepower and 405 lb-ft of torque.
The G90 also comes standard with all-wheel drive (AWD), giving you confident handling no matter the weather. Plus, its advanced 8-speed automatic transmission makes shifting silky smooth.
BMW 7 Series: Paying More for the Same Start
The BMW 7 Series base model, the 740i, also starts with 375 horsepower from its turbocharged inline-six engine. However, if you want AWD (or xDrive as BMW calls it) on this entry model, you’ll have to pay extra. The top-tier 760i xdrive does offer more power at 536 horsepower from a V8, but this engine comes with a much higher MSRP (Manufacturer’s Suggested Retail Price), putting a much bigger dent in your wallet.
When you look at the middle of the road, the G90's 409-hp model versus the BMW's entry-level, the Genesis G90 offers more standard features and value.
Luxury and Comfort: A True Back-Seat Oasis
In this class of vehicle, luxury isn't just about the person in the driver seat; it's about making every passenger feel special. Here, the Genesis G90 truly shines.
Materials: Step inside the G90 and you're surrounded by genuine luxury. Nappa leather seating is a standard feature, not an expensive option. The quality of the materials is second to none, giving you that authentic, high-end feel you expect from a top-tier sedan. The BMW 7 Series sometimes uses synthetic leather on its base models, you have to upgrade to get the real thing.
Rear Seat Experience: The rear seat of the G90 is truly designed as a place of rest. With the available e-SC trim, both the front seats and rear seats offer massage functions. The Genesis G90 provides ample legroom, headroom, and shoulder room to ensure everyone is comfortable.
Ride Quality: The G90's available multi-chamber air suspension with "Road Preview" technology helps it anticipate bumps and adjust the suspension automatically. This means a quieter, smoother ride that feels more like floating than driving. While the BMW 7 Series also offers an air suspension, the ride quality in the Genesis G90 is often described as more hushed and comfortable.
Tech and Features: Standard Excellence vs. Optional Extras
Both the G90 and the new BMW 7 Series are packed with technology, but Genesis makes sure you get the best features as standard, saving you thousands on the MSRP.
Infotainment: The Genesis G90 features a beautiful, user-friendly 12.3-inch infotainment screen that seamlessly blends modern tech with classic luxury controls. You get standard Apple CarPlay and Android Auto compatibility. The available Bang & Olufsen premium audio system creates an incredible soundscape in the cabin.
Safety and Convenience: The Genesis G90 includes a huge list of standard safety features, like Heads Up Display, advanced cruise control, and a full array of airbags. Genesis also offers a fantastic Remote Smart Parking Assist system, it can park your car itself while you stand outside! You’ll often find that many of these must-have safety and convenience features are add-on options that increase the final pricing of the BMW 7 Series.
Climate Control: Luxurious climate control is standard in both, ensuring you and your passengers stay comfortable. The G90 offers heated and ventilated front seats and heated rear seats as standard, another luxury item that can be optional on the BMW 7 Series. A heated steering wheel is also often found standard on the G90.
Fuel Economy and Ownership: Practical Luxury
When you buy a luxury car, you still want smart ownership.
MPG: The base Genesis G90 offers an excellent balance of power and efficiency, delivering 21 mpg combined. While the base BMW 740i is slightly better (28 mpg combined), the powerful, top-trim BMW 760i xdrive drops to 20 mpg combined. This puts the top-tier BMW right in line with the high-powered G90 (20 mpg combined) with its supercharger.
Warranty: This is a major advantage. The Hyundai-backed Genesis offers one of the best programs in the industry: a 10-year/100,000-mile limited powertrain warranty. BMW's is much shorter. This long-term peace of mind with a new Genesis G90 is unmatched by rivals.
The Final Word: Value and True Luxury
The BMW 7 Series is a strong car, but its legacy comes with a high price tag and a reliance on expensive packages to reach the same level of standard equipment found in the Genesis G90. The G90 proves that authentic, high-end luxury doesn't have to be overpriced.
The Genesis G90 delivers a knockout combination of unique styling, top-tier standard features, superior long-term ownership with its amazing warranty, and a driving experience that’s every bit as refined as its older, more expensive rivals. It truly offers exceptional value in the full-size luxury sedan segment, competing easily with any Mercedes S-Class, Audi, or Lexus out there.
We are proud to be your local dealership for the best luxury cars on the market. Ready to experience the difference a new Genesis G90 makes?
Visit Genesis of West Houston
Don't just read about this incredible luxury sedan, contact us and see it for yourself and schedule a test drive! We have tons of new inventory and at Genesis of West Houston, we’re ready to answer all your questions about horsepower, wheelbase, features, and pricing. We can show you exactly how the G90’s advanced drivetrain and comfort features work.
We’re conveniently located to serve the Houston community and surrounding areas. Stop by today to explore the difference between the Genesis G90 and the BMW 7 Series in person.